Petrey Wholesale Deli

Imagine the increased store traffic! The expanded customer base! The profits! That’s what our deli concept offers you. Preparing food within a convenience store has never been easier! With the various menu options for every part of the day, our concept is sure to drive traffic to your store.

Your opportunity to join one of America’s fastest growing food concept in a convenience store is now available in your area!

Food Court

Advantages of Our Branded Programs

The high quality and popularity of this program generated the development of Delissimo, a comprehensive food concept tailored to convenience stores located just about anywhere. With it’s modular food system concept, various food items can be prepared from biscuits, pastries, chicken fingers, wings, pizza, burgers, hot dogs, hot and cold subs, to salads. Our food court system can be added to an existing deli or can be added to stores where no food service has been available.

Essential Elements and Successful Sites

An essential element in the success of a branded food program is an experienced and dedicated deli manager. Knowledge of proper food preparation and health department standards are important aspects of the manager. After all, the manager should be the expert and be able to train other employees.

The ideal site for our branded concept is a rural or small town area, industrial area, or any other captive area. There should be no more than two national brands, like Subway, McDonalds, within a three- mile radius. Some other factors should also be considered…..Is there enough parking space? How much gasoline is pumped monthly at your location? Does your store have a consistent flow of customers?

The location of a store will generate a certain type of traffic flow at various times during the day. With our concept, we can provide products that can be served all day and night.

Brand Recognition and Signage

Good exterior signage is a must in order to attract customers. Properly displayed POS materials such as window signs, banners, and outdoor signs are available to help increase traffic flow and sales. You should be proud of your investment and others should know that your deli is the best in town!


Directed by employees with over 22 years of food service experience, we are dedicated to excellent customer service with ongoing support. Our Deli Specialist will install your equipment, train your employees, re-visit your location on a monthly basis, evaluate your store for accuracy of the programs, assist with pricing your products, and resist placing one of our branded programs within 3 miles of your location. From day one, W.L. Petrey becomes your partner and not just your distributor.

"The Branded Food Program That Works For You!"